Patrick Ord Discusses THE CURTAIN with Salt Lake City’s NBC Affiliate KSL
THE CURTAIN – A NOVEL SYNOPSIS:
Have you met Henry Maddox? He knows you — not personally of course… he really only knows your data. But from that data he actually may know you better than you think you know yourself. Henry knows where you’ve been and what you’ve bought. He knows all of your friends. Henry not only knows your behaviors, he understands your tendencies. And from those tendencies, he can predict what you’re going to do before you’ve actually done it.
Who is Henry Maddox? He is a 21st century marketing consultant and he specializes in highly personal and irresistibly persuasive advertising.
Henry’s strategies combine modern data mining (Big Data) techniques with other advanced and controversial marketing practices (Market Fragmentation, Cross Promotion, and Conglomerate Propagandizing) to the point where consumers don’t even know they are being sold. Businesses love Henry because he not only moves product, he actually controls their customers.
But when Henry is forced to face how his techniques affect real people, he realizes he has inadvertently given corporations the power to destroy society for their own ends.
THE CURTAIN explores the effect that increasingly sophisticated marketing techniques have on communities, families, and individuals. In an age of digital distractions, who remembers the transcendent morality that has allowed past civilizations to prosper? When corporations have the influence and motive to define people by what they consume, are we as individuals losing the substance of who we really are?
THE CURTAIN is entertaining, fun, thought provoking, educational, and frightening. Ord’s storytelling is brilliant and his research extraordinary. THE CURTAIN is a must read for anyone that watches television or movies, listens to the radio, accesses the internet, logs into social media, has a smart phone, participates in loyalty card programs, or uses GPS technology. In short, THE CURTAIN is for everyone.
A SAMPLING OF REVIEWS:
This summer I read this novel in two days sitting on my couch trying to ignore morning sickness. It was pretty gripping. Told like a Dan Brown thriller, The Curtain exposes some of the biggest secrets of the Internet business. Hint: it’s all about getting your information. And there’s a part about how mommy blogging is used to drive women to perfection which ultimately leads them to buy more stuff. You can imagine I was pretty engrossed.
I’m mad that these big-profit businesses can get into our homes. I’m mad that without permission they can just put things out there that are dangerous and that can hurt people. I read a book this summer called “The Curtain” that was SOOO interesting… Read it if you want an interesting way to open your eyes to how companies work to gather information and use it to catch people in their snare and make money. It’s scary business.
About UNCLE TOM’S CABIN, the novel by Harriet Beecher Stowe, Lincoln said that it was the little book that ignited the Civil War… I hope Ord’s THE CURTAIN will move a critical mass of people to resist the intrusions and manipulations by business and government now becoming fearfully common.
It’s rather scary to see what data we consumers are inadvertently giving away to companies who then use it to their benefit and often to our detriment. This book clearly demonstrates that companies who understand the value of personal data and are willing to manipulate it don’t just look at consumers as their customers, they consider them their products.
THE CURTAIN goes so deeply into how your data is used, how much it effects you and everyone else. It’s a lesson to be learned, which is taught, I think, very well.
After you read the last page, you look up, and realize, not only was it a good story, but that it’s happening.
– Nathan (9th Grade)
EBOOK: Amazon Kindle
Do you want to read THE CURTAIN on your iPad or Android Tablet? Download the “Kindle App for iPad” or “Kindle for Android App” and then download THE CURTAIN from Amazon’s Kindle Store. With the Kindle app for iPad or Android you now have access to the largest eBook library in the world!
TRENDING ON HENRYMADDOX.COM:
* Read Patrick’s nationally syndicated article, “Lessons On Surveillance From George Orwell’s 1984“
* Watch Patrick’s recent appearance on “Studio 5” in Salt Lake City where he explains how Facebook reveals your secrets to advertisers.
* See photos of Patrick’s family selling his book at the KSL Family Book Festival in Salt Lake City.